That's right! By all estimates over 50% of EVOO on your grocery store's shelves may not actually be pure extra virgin olive oil. The real thing boasts great taste and many health benefits that can only come from proper growing, harvesting, extraction and storage of real olives, but it also comes at a high price. That's why good old counterfeiting and deceit have crept into the supply chain over the years, taking advantage of lax regulations and oversight. Check out this interview with a small California producer who highlights the issues and how you can spot a fake.
True Extra Virgin Olive Oil is great for your skin too, and that's why it's the main ingredient in our soap. We use nothing but USDA certified organic oil to make sure that it's the real thing!
You can find out more about our Olive Oil and all the other great ingredients we use in our soap here.
