Angela Youngs, the founder of Ground Soap, standing next to her store display


Hi, I'm Angela.

I founded this company fifteen years ago to offer people healthier alternatives to animal-based and synthetic soap. I set out to create 10 great soaps using the best organic plant-based ingredients I could find. Using beautiful shea, cocoa and mango butter, coconut oil, flower powders, and unique essential oil blends, I made our bars, gave each one a fun name, and wrapped them up in natural cotton batik fabric.

Since then, we've continued to produce our skin-nourishing bars by hand and developed more skincare products while keeping our focus on creating things that are good for both people and the planet. I hope you enjoy them as much as we love making them for you.

Ground Soap Body Breath bar with woman in background


Over the years, we've learned a lot about the problems in the cosmetics industry with synthetic and chemical ingredients and why we want to do things differently. Now, we make sure we know exactly where we source our ingredients, and who we work with, and we do everything we can to prevent the production and use of plastics as much as we can.

So far, three of our soaps have been certified to meet the stringent European REACH guidelines for cosmetics, and have been recommended by the prestigious Observatoire des Cosmétiques in France. We were also one of 27 companies (and the only Canadian one!) endorsed by Slow Cosmetique in 2017 which recognizes products with the cleanest ingredients and best manufacturing practices.

We've met so many like-minded people and companies throughout this learning process, and we love being part of a healthier, kinder-to-the-planet movement in our industry. We hope you'll join us.